Publishing & Newsletter

Advance your newsletter program and deliver your subscribers personalized, relevant and dynamic content. No matter how many subscribers you have, you can take control of your subscriber data and keep your email lists up-to-the-minute. Focus Commander streamlines production with workflow management and template-creation tools that make engaging your subscribers effortless.

Simplify your newsletter processes and obtain better results with our sophisticated message-creation tools, effective real-time reporting, powerful workflow and content management, and strategic integrations with popular, third-party software.

	Managing email lists - Focus Commander automatically renews subscriber data and lists for better data integration and management. Customized opt-in forms to grow your list Unsubscribes across lists, as well as bounce and retry processing Integration with existing contact databases and CRM systems through our API Content management and approval systems Powerful tools integration with automatic lead updates based on email activity
	Creating newsletters - Focus Commander reduces your production costs with better results in less time. HTML and plain-text options with built-in editor Content, template and image library for management of creative assets Workflow and task management notices so nothing falls through the cracks Easily-accessible, built-in best practices tips Spam content checker and CAN-SPAM compliant footers and unsubscribe links Message distribution via RSS and email System for proofing lists and testing
	Improving delivery - Focus Commander provides rich personalization functionality and effective deliverability tools to leverage your subscriber data. Send newsletters that interest your audience and produce higher conversion rates. List segmentation using activity- /preference-based filters Dynamic content based on profile / customer data Triggered messages when a subscriber completes Web activity/special events occur. A/B split/random or multivariate testing Real-time ISP monitor to preview content before you click the 'Send' button On-demand deliverability & best practices services
	Producing results - Track responses, measure overall campaign performance, and improve results with our complete reporting and powerful analytics capabilities. Response tracking from the campaign to individual subscribers Color-box message reports Key performance indicators that transform raw data into actionable insights Web site activity & purchase tracking Web analytics integrations for testing & improvement