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Retail

Even in the world of eCommerce, you need to stand out from the competition in order to make profitable business. Customers expect originality and personal services from you. Whether you are an online retailer or direct marketer, Focus Commander enables you to pander creatively and effectively to your customers with targeted email marketing.

We provide you the followings to help you gain an edge over your competitors:
  • Customized messages with Personalization, Segmentation, Activity/Profile-based Triggers;
  • Image Hosting & Content Management to avoid task duplication;
  • Detailed Reporting on campaign, demographic and subscriber levels for efficient results tracking and future improvement
  • Web Analytics Integrations to assess customer preferences and increase the open- and click-through rates

Focus Commander solution enables leading retailer and direct marketers to:

Integrate - Merge Focus Commander with your current databases and CRM systems for simple list updates and subscriber management

  • Real-time list updates from customer databases via our API
  • Multiple user access with distinct log-ins and permission levels
  • Automatic subscriber profile changes and unsubscribes across lists

Create - Form customized mailing lists with personalized content based on customer attributes to make relevant and targeted offers

  • List segmentation via attribute filters
  • Dynamic content for personalized content
  • Embedded contextual best practices right in the application
  • Spam content checker
  • Triggered emails based on subscriber's Web activity or profile

Deliver - Send e-newsletters to your subscribers with our deliverability tools and multi-channel distribution

  • RSS and email distribution
  • Real-time ISP monitoring and Focus Commander integration
  • Deliverability consulting services
  • Best practices and CAN-SPAM compliance advice

Measure - Assess campaign performance in real time and find ways to improve conversion rates

  • Detailed reporting on individual, campaign and filter-based levels
  • Performance benchmarking 
  • Color-box graphical message reports
  • Key performance indicators reports

Improve - Better your campaign in terms of timing, content and relevancy

  • Web site action tracking 
  • A/B split/random testing
  • Web analytics integrations
  • HTML template design
  • Campaign / production services
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