Dynamic Publishing

Focus's Dynamic Publishing Service (DP) can strengthen your email marketing campaign by using the latest Variable Data Publishing (VDP) technologies. You can now integrate the power of electronic direct mail (eDM) with VDP to improve response rate of eDM, drive leads and increase ROI from your email marketing campaign. Click here to learn more.

‘Advance your Cross-media marketing with VDP elements…’

Focus’s Dynamic Publishing Service (DP) helps create successful multi-channel marketing programs by integrating the latest Variable Data Publishing (VDP) technologies and relevance campaign. You can also apply the DP service in your email marketing campaign. Pieces of different email template designs are produced in any order and customized for each individual recipient. Each would receive your messages on a case-by-case basis with different colors, graphics and a personalized URL through multiple channels. With Focus Dynamic Publishing (DP), marketers can combine Direct Mail, eDM and pURL in one perfect solution.

‘Focus DP - An Easy-to-use, Efficient, Automated & Trackable system…’

Focus’s Dynamic Publishing allows you to re-engage lost customers, retain current ones, or encourage potential clients to take a desired action. Focus provides the strategy, data integration, technology platform, analytics, reporting, creative expertise and campaign management that would help you all the way in the marketing campaigns. A flexible email marketing platform called Focus Commander allows Focus and marketers to work closely together to create, test and deploy targeted multi-channel campaigns with customers’ data from multiple sources.

How does Focus Dynamic Publishing facilitate your e-marketing campaign?

The following is an example of how our DP services may help in creating successful multi-channel marketing programs.

	VDP eDM		VDP pURL		VDP DM
	Recognize "Inactive" email and trigger data automatically Launch a dynamically printed campaign Remind subscribers to watch for exclusive email offers from your company		Provide a customized pURL with images, text and incentives based on individual's needs, interest and goals Generate detailed analytics on the results of campaigns Develop automatic trigger action		Create a personalized VDP direct mail piece with content & pURL Grab customers' attention Compel customers to read the email & browse the pURL