Email Marketing Consulting Services

Focus Email Marketing Consulting Services provide everything you need for a new email marketing campaign, advice for your messaging and design, or training on best practices. You will receive the right strategy and tools to improve performance and results. We provide the following consulting services to get the most out of your email campaign.

• Campaign Launch
• Best Practice Training
• Email Marketing Program Review (Pre- or Post-Launch with Focus)
• Campaign Review - Creative, Messaging, Calls-to-Action
• Campaign Deployment
• Subscriber Acquisition & Retention
• Testing & Segmentation Strategies
• Quarterly Assessment
• Deliverability Reputation Assistance
• On-Demand Recommendations

Campaign Launch:

Don't worry even for your first launch of email marketing campaign. What format should you use? How do you segment the email list? How do you code the HTML? When should you send the mails out? Which variables should be used for testing? Focus provides all the answers in this service package include:

Best Practice Training:

Focus provides you knowledge of best practices on latest email marketing. We conduct an in-depth review on message creative, strategy and results to maximize returns from your current email marketing campaign. Then, our consultant will give an on-site presentation and training on industry best practices in the following areas and how they can be applied to your particular program.

We also directly deliver you:

Initial discovery call with consultant.
Full-day session for onsite presentation.
PowerPoint presentation with findings, analysis, samples, and recommendations.

Email Marketing Program Review (Pre- or Post-Launch with Focus):

Focus provides a strategic review of your entire email marketing platform before and after your launch. Evaluate your current email marketing program in the following areas and identify room for improvement or best steps to move forward.

We also directly deliver you:

Full-day session for onsite presentation.
PowerPoint presentation with findings, analysis, samples, and recommendations.

Campaign Review - Creative, Messaging, Calls-to-Action:

Focus conducts a campaign review, which is much narrower in scope from the whole entire program review, providing a thorough audit of your messages and performance, and recommendations of how to drive the most results.

We also directly deliver you:

Review of findings via phone.
PowerPoint presentation with findings, analysis, samples, and recommendations.

Campaign Deployment:

Focus assists you in setting up and deploying your email marketing campaign with basic service includes complete email management.

We also directly deliver you:

Quality review prior to mailing.
Follow up call to explain reporting.
A/B split test using maximum of 2 filters and 2 creatives.

Reminder:If campaign set up exceeds 4 hours, each additional hour (or increments of an hour) spent on each particular campaign will be billed at our standard hourly rate.

Subscriber Acquisition & Retention:

Focus helps avoid excessive spam complaints, dormant and inactive segments in your list. We will review your eDM performance and the acquisition practices. Then, provide you best practice permission and messaging strategies for a quality list of active participants.

We also directly deliver you:

PowerPoint presentation with findings, analysis, samples, and recommendations.
Review of findings via phone.
Technical assistance for implementation if required.

Testing & Segmentation Strategies:

How can you test your content variations or identify which calls to action pull better? Let Focus help by reviewing your message creative, offers, strategy and results. You can plan elements for testing and improving ROI.

We also directly deliver you:

Report of suggested items for testing and analyzing results.
Review of findings via phone.

Quarterly Assessment:

Constant changes in email environment pose great challenges to email marketing and would affect your campaign results. You may encounter problems when open rates or click rates decline as a result of rendering challenges from new email clients like Outlook 2007, or delivery rules at the major ISP's have shifted.

Focus will periodically assess your e-marketing program to overcome those changes in email clients or technology with recommend strategies, and to provide current best practices for testing and improvements. In short, we help you keep generating high ROI from your program.

We also directly deliver you:

Review of client email metrics.
Review of findings via phone.

Deliverability Reputation Assistance:

Deliverability reputation may affect whether a client accept your email. Focus will review your accounts and look for potential deliverability problem spots that generate spam complaints and damage sender's reputation. We evaluate how members are opted-in to receive messages, frequency of mailings, list hygiene, or the HTML creative.

We also directly deliver you:

Review of findings via phone.
Follow up call to inspect changes.

On-Demand Recommendations:

Instead of choosing a complete full service program, simply approach Focus professional services team as needed. We can provide on-demand assistances such as analysis of design and format, a potential deliverability issue, approaches to personalization, or analysis of recent message results.

We directly deliver you review of findings via phone.