PPC Management

Focus PPC Management is an innovative tool of Focus Commander that allows you to manage all your keywords and campaigns in an insightful & budget-conscious approach. Focus PPC tool goes beyond bid management and makes better use of your PPC budget because of the following reasons:

Save time with campaigns and bids management:

You no longer need to make changes to your ad content outside of the application as many other tools force you to do so. Whether you are running 10 campaigns or 10,000, Focus PPC tool enable you to manage your ad creative and keyword bids all from one interface by automatically importing your current Google AdWords and Yahoo! Search Marketing campaigns.

Control Runaway Bids:

You can run a cost-effective PPC program by setting your own rules with realistic daily caps and rate limits. Manage and schedule your campaigns down to the specific days of the week and times of day that work best for you.

Pick the right keywords:

Focus PPC management tool integrates with Trellian KeywordDiscovery, which can track more than 36 billion searches from the last 12 months. With this powerful service, you would find out the most popular keywords and phrases related to your business. Choose the appropriate keywords, purchase them and put them to work.

Observe your competitors:

Focus Commander integrates with Trellian Competitive Intelligence, which keeps an eye on your competitors and uncovers the keywords they are using, their keyword rankings and when their campaigns are running. All these information will be relevant and useful for your own PPC management.

Boost quality score & lower cost per click:

Most search-engines such as Google and Yahoo! use quality scores to determine your minimum bids and ad rankings. We offer in-context tips to help you create campaigns that can maximize your quality score and minimize your cost per click.

Evaluate your PPC spend:

Our visual interface provides all the metrics required to analyze your PPC spend. You will know the number of clicks, CPC, number of impressions, total cost, click-through rate and average position for each keyword in PPC results. You can see where your money's going and make better control of your budget.

Identify poor-performing keywords:

Focus Commander's Problem Campaign Report evaluates 7 factors that can affect a keyword's minimum bid and effectiveness. We can quickly spot the problematic keywords, so you can edit the creative, modify the CPC caps or disable the keywords in time.